via Saigon Giai Phong, 18 November 2022: How museums in Ho Chi Minh City are harnessing digital technology to attract visitors and improve visitor experience.
Local museums are able to provide a sense of community and place by celebrating a collective heritage, contributing to the protection and promotion of the value of the cultural and historical heritage of the nation.
After a period of hiatus due to the impact of the Covid-19 pandemic, museums in Ho Chi Minh City have reopened, but they reported a loss of roughly 30 percent- 50 percent of their annual visitors. Therefore, museums are reinventing themselves to keep abreast with the times and stay relevant in a digital world to be more attractive to visitors, and one of them is the application of technology to introduction and display as an inevitable part of the digital transformation roadmap.
In fact, digital transformation does not have to wait until after the pandemic broke out but had started before. However, the impact of the epidemic with social distancing requirements has prompted many museums in Ho Chi Minh City to accelerate the introduction of exhibits that combine technology and build an online tour platform.
Source: Museums apply digital transformation to attract visitors | Culture/art | SGGP English Edition
